Task 2 - Others work part two

Research:
In Rory Ford's research he was very detailed and explained his work very well so it was easily understandable and provided a lot of evidence through pictures and YouTube videos. However he could have used other mediums to display his evidence or his work for example through SlideShare or through GIFs just to make it more interesting.

Planning:
In his research he did adequate research to start on his music video and got the letter of premission from Warner, however it lacked detail and intense preparation which I feel this task needs and he also didn't use many mediums to display his work.

Music Video:
He captured the dark and casual theme of the indie rock genre in the video. However the video didn't look very professional as the shots were very shakey, the lighting showed the shadow of the camera man on the walls and some of the actions the actors were doing were ridiculous as they didnt fit what the music was playing. For example when one of the actors is rolling on the floor playing the guitar the music is slow and doesn't have a guitar solo or anything that would mean he would be doing that.

Digipak:
The strengths of his digipak were that his front cover photo was amazing as it was a really hard shot to take of the insect, it made it look very professional and made it unique to the others that I have seen. However the weakness was that the pictures near the end were a bit plain and the font on the back didn't match the front and the overall theme of the digipak.

Magazine advert:
The strengths of his magazine advert were that it shows the band to people so they know who they are and the font really stands out at the top. The weakenesses are that it is very plain and the website name at the bottom had a weird grey background that didnt really fit the magazine advert and drew my attention to that rather than the advert itself.

Evaluation:
His evaluation was very different to the rest of his work as he had included lots of detail in each section and actually used different mediums to display his work however the only thing that I could point out as a flaw in his evaluation was that he had a few posts that were just text only and he could have included some pictures in them.